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Product Description
Wheelskins are the finest, most luxurious Genuine Leather Steering Wheel Covers available. They are individually hand-crafted in California of choice domestic cowhide, especially tanned for Wheelskins. The exclusive patented lacing hole reinforcement system ensures a tight custom fit on any steering wheel. Easy to install, Wheelskins are the best way to inexpensively customize and upgrade any plastic steering wheel. They are also the premier option for replacing a damaged or worn original factory leather covered wheel.

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There are numerous efforts on the part of the automaker to erase the boxy stigma attached to its product lines. These efforts are made stronger by the 38-year-old Quebecker, who stumbled into auto styling after following his girlfriend to her native Sweden. He is the latest crusader in the automaker’s campaign to banish the Volvo’s reputation for sturdy but boring-looking vehicles. The secret formula is to use cutting-edge style, improved ergonomics, reliable OEM parts and ideal Volvo aftermarket parts. Blending them together would definitely create a fabulous lineup.

“The image of the boxy Volvo disappeared about 10 years ago, and yet four out of five people on the street still say it makes big, boxy cars,” said a frustrated Mr. Lamarre, a graduate of the Université du Québec à Montréal’s environmental design school who grew up in the bedroom suburb of Ste-Thérèse, but moved to Sweden 17 years ago.

Lamarre speaks fluent Swedish. He is currently staying with his family near Goteborg on the west coast of Sweden. Earlier, he was spotted at Montreal’s auto show for the unveiling of Volvo’s first compact model – the Volvo C30.

The Volvo C30, the hatchback version of the Volvo S40, V50 and C70 luxury vehicle range, is a three-door, four-seat car powered by I4 and I5 engines. It uses the same Ford C1 platform and sheetmetal of the dashboard and windshield as that of its siblings. The car was introduced in the United States as a 2008 model with the T5 as the single version.

The Volvo C30 features a wide variety of engines. Petrol engines offered by the model include the 100 horsepower 1.6 liter I4, a 170 horsepower 2.4 liter inline-5, and a 220 horsepower turbocharged 2.5 liter inline-5. Diesel engine offers include the 109 horsepower 1.6 liter inline-4, and a 180 horsepower 2.4 liter inline-5. The upgraded sound system featured in the car includes a digital 5×130 watt ICE Power amplifier from Alpine featuring Dolby Pro Logic II Surround, and 10 loudspeakers from Danish Dynaudio. Said features are primarily aimed to capture that desires of young generation drivers.

In connection with safety features of the car, the automaker equipped it with the Blind Spot Information System (BLIS), the latter is used to detect and overcome “blind spots” or “dead areas” in the driver’s view to the rear. Volvo’s Intelligent Driver Information System (IDIS) is also integrated to the car. Said system is responsible for continuously monitoring the car’s preemptive system. The car also features traction control, airbags, electronic stability program, four-wheel anti-lock braking system and seat belts with pretensioners.

The Volvo C30 is the automaker’s bid to win the preference of generation Y. The sporty hatchback is especially designed for the 25- to 35-year-old urban singles set, a departure to the usual Volvo market. Lamarre said Volvo is betting big on the Volvo C30 to freshen its image and lure first-time Volvo buyers. “We realized we had to do something new again [after introducing the successful XC90 sport-utility car in 2003],” said Lamarre.

To fill the missing piece in the success portfolio of the automaker, the latter is “taking a big step outside its comfort zone,” added Lamarre, who designed the Volvo C30’s exterior with its idiosyncratic all-glass hatch and who described his approach as opening up renowned Swedish “form-follows-function” design to global influences.

Experts in the auto industry are impressed by the Volvo C30’s appeal and prowess. James Sanfilippo, executive vice-president and senior analyst with auto consultant AMCI in Michigan, said, “That’s some of the best small-car architecture in the world right now. They’ve nailed it. They’ve gone from under the radar screen to bull’s eye.”

However, there are also those who are skeptical about the car. Rebecca Lindland, an analyst with Global Insight in Lexington, Massachusetts said, “That segment is quite difficult to make money in. You have to be both competitively priced but also have a lot of content, putting pressure on your margins.” She added, “The No. 1 issue with that strategy is that it has to be an absolutely flawless ownership experience. That’s the risk that you run with this strategy of trying to win over a very young consumer.”

Lamarre said the sales target for the Volvo C30 is 65,000 units in its first full year. The automaker also hopes that total sales of the car would jump to 600,000 by 2009 from about 400,000 at present.

Volvo has not been a money maker for Ford lately and so it is delivering the Volvo C30 with high hopes. It is scheduled to hit the roads of Canada in April with a base price of $27,495. It will be competing against the Audi A3, BMW’s Mini Cooper, Mazda3 and the Volkswagen GTI.

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Product Description
06-07 Volkswagen GTI Tail Lights, LED, Ruby Red GTI 5

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The Volvo C30, a small family car, is a three-door, four-seat hatchback version of the S40, V50 and C70 luxury vehicles. It is powered by I4 and I5 engines. It is built on the Ford C1 platform which is the same one used by its siblings. It also shares identical sheetmetal. The production Volvo C30 was officially unveiled at the 2006 Paris Motor Show.

The hatchback is specially designed to cater to the needs of the young generation Volvo buyers. The edgy design of the vehicle that features the exotic frameless glass tailgate, a confident stance and the broad shoulders that eventually became Volvo’s design hallmark made it a stunner. “The new C30 is an ambitious new car for Volvo,” said Fredrik Arp, President and CEO of Volvo Car Corporation. “It is a car that aims for a group of young singles, or couples, with intense urban lifestyles. These people prioritize excitement in design and driving characteristics, and this car should suit their varied tastes perfectly.”

The Volvo C30 is offered with a wide variety of diesel engines and gasoline. Diesel engines include the 109 horsepower 1.6 liter inline-4, and a 180 horsepower 2.4 liter inline-5. Conversely, petrol engines include a 100 horsepower 1.6 liter I4, a 170 horsepower 2.4 liter inline-5, and a 220 horsepower turbocharged 2.5 liter inline-5.

The hatchback is also equipped with an upgraded sound system includes a digital 5×130 watt ICE Power amplifier from Alpine featuring Dolby Pro Logic II Surround, and 10 loudspeakers from Danish Dynaudio. This feature is especially designed for the youth market. In addition, C30 also caters to personal choices of the customers; far different from those offered by Volvo 940 parts. “The Volvo C30 is a very exciting car with emotional appeal. We anticipate that the C30’s youthfulness and dynamic design will catch the hearts and minds of people beyond Volvo’s traditional customers,” said Anne Blec, President and CEO of VCNA.

“The C30 has plenty of muscles in a sporty and compact package,” said Steve Mattin, Volvo Car’s design director. “Anyone who recalls the Volvo SCC (Safety Concept Car) or the classic P1800ES will recognize the exclusive and convenient rear tailgate. The distinctive tail lamps ensure that no one will be uncertain about which car they are following.”

In connection with the vehicle’s safety features, Volvo boasts its legendary reputation in said aspect. The Volvo C30 is available with the BLIS (Blind Spot Information System) which aids the driver in identifying another vehicle in the blind spot. As a true Volvo, the hatchback is also equipped with the Intelligent Driver Information System (IDIS), WHIPS, Whiplash Protection System, and a Side Impact Protection System with side airbags and the Inflatable Curtain, IC. The Volvo C30 is also given the patented front and rear structure to absorb and redistribute impact on the vehicle. In cases of accidents, the car also features seatbelts with unique pretensioners to safeguard occupants.

“The new Volvo C30 plays an important role in our push towards a volume of 600,000 cars a year. We are broadening our model program to make it possible for new, younger customers with an intense, urban lifestyle to choose a Volvo with the right appeal as early as possible,” Arp noted. The automaker intends to sell 65,000 cars every year. Seventy five per cent of those sales are expected to come from the Europe market.

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Product Description
Brand new official product of VW.

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The company’s primary reason for returning to the auto show is to launch its new two-door, four-seater car. This new vehicle is the smallest in its lineup of safety systems packed cars. Another factor that may have made the company return to the auto show is the drop in its sales in Canada which was down 15 per cent. Though the company was absent in the auto show for the past two years, they claimed that they have not ignored the Montreal and Quebec market and they have used alternative marketing strategies in the said regions. But the release of their new car has prompted the Ford Motor Company owned luxury brand to get back to their original marketing strategy which is to show off their new car at the Montreal International Auto Show.

The star of the company’s show at the said grand auto event is its Volvo C30 which was designed by Simon Lamarre who is fittingly a native of Ste. Therese. The car was designed to be a compact sized car for those busy people living in cities. It uses the same styling elements taken from Volvo’s Safety Concept Car which was the highlight of the company’s entry to the 2001 North American International Auto Show in Detroit. The concept car has received much praise for its design that the company sees it fit that their new entry to the premium compact market should have the same styling elements.

The cutting edge design will be complemented by a 2.4-liter 5-cylinder in-line engine that can produce 170 horsepower for the 2.4i base model. This engine will be coupled to either a five-speed manual or automatic transmission. A souped up engine would come along on the T5 model; the model will have a 2.5-liter turbocharged engine with a maximum output of 218 horsepower capable enough to compete with the best in its class and will either come with a six-speed manual or a five-speed manual transmission. Both engines, of course, would be carrying that reputation for having high performance Volvo engine parts and other reliable parts for every system in the car.

As the car is from Volvo, it would surely be coming packed with tons of safety features that have previously been employed by cars already being mass produced by the company. These safety features will no doubt raise the car’s stock against heavy competition in its class which includes the much praised Audi A3, the Volkswagen GTI and the Mini Cooper.